Our mission is to understand your business and help you succeed with your export project in Sub-Saharan Africa. To do this, we make our staff available in France and sub-Saharan Africa to support you and ensure that your strategy runs smoothly. Thanks to our 30 years of experience, we can help you to become fully autonomous in these new markets and contribute to the development of your business.
Analyse your needs
Our team works alongside you to analyse your company and understand your strategy, in order to identify the most suitable markets. This step will ensure that your business develops in a way that's right for you, and speed up the launch of your project in a territory that's ready to receive your solution.
Financial engineering
To reduce the cost of your business development in Africa, the expert team at African Development can put its experience at your disposal. We can help you obtain national and European funding and regional export subsidies.
A dedicated sales force
Our sales teams in the various countries of sub-Saharan Africa are at your disposal, working to structure your deployment in the target countries. These field specialists work closely with our account managers to ensure you have a local presence, a key factor in your success.
Sales team training
Our sales teams are trained in your products and processes so that they can promote your solutions directly to prospective customers. Their knowledge of the local economic fabric means that your international roll-out runs more smoothly.
Market analysis and sales prospecting
Thanks to our local presence, our field sales staff and account managers study and analyse the market and then meet with prospective customers. These steps are vital if we are to ensure physical representation in the target countries and begin to build business relationships locally.